About me

Ciao, I’m Lena. A Serbian-Italian (soon to be -American 🦅) Product Designer, based in the San Francisco Bay Area.
I have 2 years of hands-on experience crafting user first solutions for AI-driven products in SaaS startups, B2B, and fintech. I turn complex problems into simple, meaningful experiences through user-centered design with a strong emphasis on usability, accessibility, and real-world impact.
As a person, I’m someone who loves exploring, growing, and creating.
These three passions of adventure, growth, and creation shape the way I approach design, making me curious, hands-on, and always eager to explore new perspectives.

I Explore
Life is an adventure. Whether I’m swimming with sharks or discovering new corners of the world, I love stepping out of my comfort zone and embracing the unknown.

I Grow
I find joy in nurturing things from seed to bloom. From tending to plants to growing my own vegetables, I’m patient, attentive, and always curious about the life cycles around me.

I Make
Cooking is my way of creating and sharing joy. Experimenting with flavors and crafting dishes from scratch reflects my love for creativity and detail.
I also love meeting new people, so feel free to connect!