About me
Ciao, I’m Lena. A Serbian-Italian Product Designer, based in the San Francisco Bay Area.
I have 3 years of hands-on experience crafting user first solutions for AI-driven products in SaaS startups, B2B, and fintech. I turn complex problems into simple, meaningful experiences through user-centered design with a strong emphasis on usability, accessibility, and real-world impact.
Interests and hobbies
As a person, I’m someone who loves exploring, growing, and creating.
These three passions of adventure, growth, and creation shape the way I approach design, making me curious, hands-on, and always eager to explore new perspectives.
I Explore
Life is an adventure. Whether I’m swimming with sharks or discovering new corners of the world, I love stepping out of my comfort zone and embracing the unknown.
I Grow
I find joy in nurturing things from seed to bloom. From tending to plants to growing my own vegetables, I’m patient, attentive, and always curious about the life cycles around me.
I Make
Cooking is my way of creating and sharing joy. Experimenting with flavors and crafting dishes from scratch reflects my love for creativity and detail.
Experience
Startup-minded product designer who goes beyond the brief. I design, prototype, ship, and iterate fast — partnering with engineering, talking to users, and often building things myself to get ideas live and learn quickly. Here’s a snapshot of the companies where I’ve contributed as a product designer, shaping experiences and shipping real-world solutions:
Product Manager Accelerator
2025 - Present
Focal
2025
CogniStream
2024
CareerFoundry
2023 - 2024